It is selling in great number in England. You don't have to use cigarette lighter to start it and it is very easy to use. This hand warmer uses only lighter fluid like Ronsonol or Zippo that is commonly available in Wal-Mart and 7-Eleven for around $1.99 per bottle of 5 oz. One bottle will last you 250 hours of heat on this hand warmer. You can reuse it over 1000 times. The heating element last over 5000 hours. Electric Start hand warmer features: * Sleek & thin profile, * 60 x 18 x 100 mm compact design (2.36" x 0.71"x3.94"). Constant warmth for up to 25 hours per fill, * Heat up to 75C (167F) * Uses 2 AAA sized batteries for electrical ignition * Economical ON/OFF feature saves fuel * Never need to change the platinum-catalyzed glass fiber platinum catalyst burner The electric start hand warmer is perfect for: * Archery * Snowboarding * Trekking * Camping * Fishing * All Outdoor Sports Hand Warmer comes with case, measuring cup funnel for filling, 2 x AAA alkaline batteries and instructions. It is an excellent gift item. 1 year manufacturer warranty.